About Virgin Australia Group  

Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.  

The role:  

The objective of the Web Optimization Specialist role is to help coordinate the end-to-end digital optimisation process for the website, ensuring commercial targets are realised alongside test velocity, whilst ensuring tests solve customer pain points and improve NPS. Working closely with the Web Squad but sitting in the Virgin Australia Test and learn program, this role will identify commercial test areas, ideation of test backlogs, prioritisation of roadmap (commercial and digital) and sequencing through to commercial analysis, insight generation, EBIT impact, presentation of results to exec leadership and codifying results centrally. 

In addition, you will:  

• Develop and update a sequenced roadmap collaboratively, including ideation and prioritization. 

• Coordinate with key stakeholders, like the Web PO, to manage the sequenced plan in the squad backlog. 

• Review feasibility of tests in the backlog with stakeholders. 

• Create and manage test tickets in Jira, including detailed test briefs. 

• Conduct thorough pre-launch QA testing. 

• Troubleshoot and resolve design, legal, or technical challenges during experiments. 

• Manage the scaling and graduation of experiments. 

• Organize and facilitate workshops and weekly meetings. 

What you need to be successful:  

• Graduate qualification in business, marketing, digital, technology or related disciplines. 

• Proficiency with HTML, CSS, and JavaScript frameworks such as ReactJS. 

• Proven experience in building, measuring, and implementing a digital optimization roadmap. 

• Knowledge of testing methods for web development, including functional and unit testing. 

• Skilled in using digital analytics tools (Google Analytics, Adobe Analytics, Target). 

• Experience collaborating with customer insight and research teams to understand customer needs and behaviours. 

• Background in user experience design and ability to coordinate with UX/UI and Product Teams to bring test ideas to life.  

• Basic statistical skills for conducting A/B tests and understanding revenue and conversion models. 

• Advanced proficiency in Excel and ability to create impactful presentations using Microsoft PowerPoint, based on data insights. 

• Excellent written and verbal communication skills. 

• Strong stakeholder management skills. 

• Keen attention to detail in data quality and reporting. 

Desirable but not essential:   

• Post-graduate qualification or industry-relevant certifications in marketing, digital, design or technology.  

• Web optimization experience. 

• Familiarity with agile, lean, and design-led methodologies. 

• Understanding of project management principles and methods. 

• Proven knowledge of business process management. 

• Proficiency with building and automation tools, as well as web performance techniques such as image optimization and minifying CSS and JavaScript. 

• Experience with CSS pre-processors like Sass and LESS. 

• Competence in version control, preferably with Git. 

• Experience in multivariate testing (MVT) for optimization. 

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):  

• Discounted flights for you and your loved ones (including $1000 worth of travel credits per year)  

• One of Brisbane’s most admired head office locations, with South Bank train station, a supermarket, pharmacy, and lunch options downstairs plus a 5-minute walk to the Busway, a rooftop restaurant and onsite gym (with a low membership fee) and South Bank Parklands just across the road  

• Discounts on travel insurance, lounge membership, car hire, accommodation, and experiences worldwide  

• Cheaper hospitality, retail, technology, beauty and wellness services  

• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial  

• ‘Dress for Your Day’ – enjoy the freedom to wear whatever makes you feel great for the type of work you do and the day you have ahead of you.  

When everyone is included, everyone wins  

We’re all individuals. And we love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.  

Ready to apply?  

We’re ready to hear from you. Apply now.